PUMA Ambassador, Grammy award-winning artist and billboard chart topper The Weeknd is taking the PUMA x XO collaboration to new levels for the PUMA Suede’s 50th anniversary. Along with the artist’s musical success, The Weeknd has already made a mark on the streetwear industry with his highly sought-after PUMA x XO collaboration that launched in August 2017. PUMA x XO celebrates modern, clean designs and this forward-looking vision has been incorporated into the all-new design celebrating the Suede 50th anniversary.
A spin on PUMA’s most well-known style, this The Weeknd-designed Suede iteration features the hallmarks of the iconic version, like the famous narrow tooling and long, clean lines, but extends the ankle for a boot-like silhouette and adds military-inspired buckles for urban, eye-catching flair.
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