LA-based ready-to-wear label Rhude brings a dualistic approach to menswear, employing minimalist aesthetics while simultaneously re-contextualizing the streetwear genre. For his first collaboration with PUMA, Rhude Creative Director, Rhuigi Villaseñor, embraces the brand DNA – employing classic suiting techniques, unexpected patterns, and pops of color into unisex separates and footwear. PUMA’s logos are celebrated through Rhude’s unique take on iconography.
Rhude's affinity for bringing elevated details to relaxed streetwear is put on full display in this hoodie from the collection. Subtle elongated taping down the sleeves and extra long drawcords combine with a unique PUMA x RHUDE graphic print on the back for a next level look in the streets.
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