For her debut collection with PUMA, JAHNKOY brings her signature aesthetic to streetwear silhouettes, reimagining them with artisanal detailing and vibrant patterns. Russian traditional ornaments and folk references remind us that clothing is a sacred protection for our bodies and souls – and is something worth valuing. This collection aims to reestablish cultural wear, reintroduce traditional way of dress in contemporary language, and start the evolution towards a stronger, more sustainable, harmonious, and culturally enhanced world.
The highlight of the PUMA x JAHNKOY collection may be this reversible bomber jacket, which seamlessly blends a classic sporty silhouette with typical design elements from JAHNKOY. With two reversible options, a relaxed fit and bold graphics, this bomber both defies and complies with tradition.
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