In 1988, one of the world’s most recognizable slogans was coined. It was an ode to fitness and courage that has since inspired athletes across the globe to run faster, jump higher, and push past their potential, no matter the obstacles in their path.
This year, the tagline turns 30.
To celebrate the anniversary, this special-edition Womens Air Max 1 Lux JDI from the Just Do It Collection features the tagline’s original font and graphics from its 1988 debut. The shoe also comes with a JDI sticker and rubberized keychain that draws inspiration from an iconic poster printed the same year.
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