For her debut collection with PUMA, JAHNKOY brings her signature aesthetic to streetwear silhouettes, reimagining them with artisanal detailing and vibrant patterns. Russian traditional ornaments and folk references remind us that clothing is a sacred protection for our bodies and souls – and is something worth valuing. The collection’s footwear also uses sustainable and recycled materials in an effort to reduce production waste and organic cotton for apparel as a part of an overall sustainability initiative.
Two distinct visions for the future come together in the PUMA x JAHNKOY Alteration. The Alteration takes a grim look at the future, with a futuristic, bulky design inspired by the outskirts of Copenhagen and a post-apocalyptic world. JAHNKOY's more optimistic approach adorns the Alteration in traditional patterns and sustainable materials, bringing her motto of 'Forever Forward' to the forefront.
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